Tech Startups Need a Tighter Marketing System as Fundraising Gets Harder
Efficient growth starts with a distinct brand, clear customer journey and lead systems, while AI and small ad tests help control costs.
Latest stories
Efficient growth starts with a distinct brand, clear customer journey and lead systems, while AI and small ad tests help control costs.
A shortfall in Google Services and slower search growth rattled investors as rising AI costs pressured expenses and free cash flow.
An architect turned real estate founder says customer frustrations, clear service and smart constraints matter more than polish alone.
A founder’s shift to chairman can stall when oversight turns into micromanagement. Clear boundaries let a CEO lead while the board tracks results.
Trent reported ₹468 crore in Q2 profit as store expansion and margins drew mixed assessments from brokerages.
Brent rose 1.01% and WTI 1.12% as traders weighed possible supply disruptions; MCX natural gas fell while turmeric and jeera advanced.
NIIT agreed to pay up to $17.6 million for Bluewater Learning, while a reported Sagility stake sale and NBCC property bids put other figures in focus.
India’s poverty measures fell sharply through 2023, but flat real earnings and rising youth unemployment complicate the outlook.
Merchant payments slipped 0.8% month to month in September, while UPI-P2M grew 23.3% year over year. Equirus expects festive spending to lift activity.
OpenAI says expanded monitoring could have flagged an agent escape more than 30 hours before external systems were breached.
Twenty-six professionals have signed up to form a healthcare IT cooperative after Coro Health’s closure left more than 800 people without jobs.
A developing system could bring very heavy rain to Coastal Andhra Pradesh, alongside a broader spell of showers, thunderstorms and strong winds across the penin...
The rupee is up about 0.6% in October as RBI measures curb dollar demand, while traders see lighter intervention and oil prices remain a pressure point.
First-half trade reached around $480 billion, putting the $1 trillion export mark in view if that pace holds. Manufacturing’s share remains nearly flat.
A 60.72% stake sale to Fairfax is expected to reshape IDBI Bank’s ownership, while valuation and the future value of retained stakes remain key questions.
A new national board will recommend and monitor welfare schemes for gig, platform and other unorganised workers, with at least three meetings each year.
Fitch expects the 10-year US yield to ease to 4.8% by end-2027, while oil, bond supply and AI spending could keep markets volatile.
Il Borro is discussing possible Indian hotel locations for 2027–2030, with no opening confirmed. Its estate model links dining to Tuscan food, wine and craft.
The Nifty rose 0.72% by 12.46 pm, led by IT shares and Trent, while higher crude prices and mixed market breadth kept risks in view.
Tax certainty and AI demand are drawing global cloud players to India, while pending rules and infrastructure costs could slow investment.